Airdrop – A marketing campaign that distributes a specific cryptocurrency or token to an audience.
An “airdrop” refers to a method of distributing cryptocurrency to the public, via the fact that they own certain other tokens or wallets on a particular blockchain.
This is usually done for marketing purposes to incentivize the holding of other tokens or induce them to become a participant in the blockchain network.
Airdrops usually work by requiring users to hold a certain amount of tokens in a publicly discoverable wallet at a predetermined time (snapshot time).
The token project conducting the airdrop would then use the snapshot to distribute the airdrop tokens accordingly.